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Naver seperation from Overture Korean is live

     
1:25 am on Jan 17, 2011 (gmt 0)

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From January 1st Never finally moved away from the Overture Korea platform (Panama).
As of the 1st you have to deal directly with Naver. Overture Korea still has Daum & other engines but lost a huge portion of the market share.
7:24 am on Jan 18, 2011 (gmt 0)

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So Naver has their own PPC platform now? Do they syndicate out to other networks, or just the Naver properties?

How long do you think Overture Korea can survive now?
8:47 am on Jan 18, 2011 (gmt 0)

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Overture Korea can still survive. It still has way more inventory than Google because of Daum. I don't have the specs on their syndicate but just Naver's network is enough.
Now setting up accounts with Naver directly that's a whole different post, believe me.
1:15 am on Jan 19, 2011 (gmt 0)

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Now setting up accounts with Naver directly that's a whole different post, believe me.

I'll have to look forward to that one then. That could be quite handy.
3:10 am on Jan 19, 2011 (gmt 0)

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I'll have to look forward to that one then. That could be quite handy.


Unfortunately from working on the Agency side I can't write about it in detail. I'll just give the heads up do it way in advance. You go from working from an international friendly environment (Overture) to very local with Naver. Naver didn't have the need to be international savvy before because international advertisers just ran campaigns through the Panama platform.