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Social Network Visitors In Australia Briefly Overtake Search Engines

   
1:00 pm on Jan 22, 2010 (gmt 0)

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Social Network Visitors In Australia Briefly Overtake Search Engines [weblogs.hitwise.com]
In our recent report on Social Media in Australia, ‘The Rise and Rise of the Social Network”, I highlighted Social Networking and Forums growth and predicted that it would overtake Search Engines in visits during the weeks either side of Christmas.

...during the week of Christmas (week ending 26 December 2009) the Social Networking and Forum industry category overtook Search Engines share of visits for the very first time. While this looked like a short term lead, we are now seeing continued growth of Social Networking and Forums to now sit just 0.4% share behind Search Engines in week ending 16 January 2010.

2:18 pm on Jan 22, 2010 (gmt 0)

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Well that is pretty big news, even for people not in Australia. Is everyone looking at new and better ways to get traffic from Social Media?
2:20 pm on Jan 22, 2010 (gmt 0)

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This will be the big question for SE's and Social Networking over the next 2 years.

How will search be implemented

Will the really big boys IE facebook create their own search and moniterise or sell it out to one of the Search Engines, I suspect it will not just be revenue share that defines which major SE gets the game as much as integration into the social networking platforms both with results which will need to include the social networking own requirements .

I have seen very little about what percentage of Google's search is through the little search box on hundreds of thousands of web sites through adsense or without adsense .

This will be a very interesting time in the next two years between Bing and Google or even a Facebook own search and what we see today in market share could change dramatically because of the changes in user habits IE the growth of social networking.

6:16 pm on Jan 22, 2010 (gmt 0)

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IE the growth of social networking

Or the demise of social networking... I hear it all the time from friends who are sick of FB, Twitter, etc. Some go as far to delete their accounts just to get away from it all.

6:20 pm on Jan 22, 2010 (gmt 0)

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far too many people view trends and fads, as game changing technology.
6:35 pm on Jan 22, 2010 (gmt 0)

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Trends, or fads, there's potential traffic to be had. Astute webmasters will not dismiss the opportunities until the traffic or revenue is no longer there.
12:06 am on Jan 23, 2010 (gmt 0)

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All this hoopla about social media is nothing new.

Yahoo was way ahead of the curve with all their forums, games, message boards, etc.

The only difference here is the more homogeneous Facebook environment and APIs that allow more things to be tightly integrated than in the Yahoo experience.

Heck, people never mention sites like Pogo but they peak at nearly 300K members online in front of advertising every single day.

So if Facebook acquired or integrated a search they would simply be following in Yahoo's footsteps, been there, done that.

Don't forget, Yahoo was the launch pad for Google so be careful what you wish for.

6:08 am on Jan 23, 2010 (gmt 0)

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They do different things , so it's no big deal to my way of thinking. And we're talking activity , not business.

If someone says business from social media overtook search engines I promise to bungy jump into the Grand Canyon.

And i still can't see how all the social networking alternatives can be harnessed into a single offering - but , that's for someone smarter than me to work out. Maybe Google .

7:20 am on Jan 23, 2010 (gmt 0)

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Astute webmasters will not dismiss the opportunities

I think most webmasters discovered the difference between users in buy-mode and users in time-waste mode and where to find them in and, regarding the ads pricing, advertisers discovered it too.

1:37 pm on Jan 23, 2010 (gmt 0)

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Well, when you start updating your facebook profile 10 times a day there comes a point where you do not need to use a search engine to remember the internet address.
11:22 am on Jan 24, 2010 (gmt 0)

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Definitely an eye opener. I'm looking into some sort of implementation for a customer that would make his business the first in its industry exploring social networking in our city.