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Baidu to differentiate sponsored links

   
4:30 am on Jan 9, 2009 (gmt 0)

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Baidu May Be Set for Costly Changes [online.wsj.com]

Following criticism from Beijing, Baidu is facing pressure from Internet users to clearly differentiate sponsored links from unpaid search results, which, unlike Google, it doesn't do currently.

The company has begun testing a new model for advertising that will place paid advertisements on the right-hand side of its page.

Sorry, it's a Wall Street Journal link. A subscription is required to read more.

They've already taken a $20 million revenue hit [brandrepublic.asia] due to this and other factors.

9:48 pm on Jan 9, 2009 (gmt 0)

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The revenue hit is what has/will prompt changes, not public pressure. Often times public pressure is good, it draws attention and generates income on its own, but when the dollars start to fade it's time to change. I wonder how much of a black eye will linger in a year, if any.
12:16 am on Jan 10, 2009 (gmt 0)

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Sorry, it's a Wall Street Journal link. A subscription is required to read more.

...cough.. "first click free" ;)

3:01 pm on Jan 10, 2009 (gmt 0)

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Are they doing it already then. I cannot tell just by the placement. Can you?

Is there an english interface to submit sites to them?

6:19 am on Jan 12, 2009 (gmt 0)

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Wow, this is like so 2002 an issue.

The Federal Trade Commission (FTC) responded to a complaint filed last year by consumer advocacy group Commercial Alert alleging search engines use deceptive advertising practices. Eight major search engines were accused of "placing ads in search engine results without clear disclosure that the ads are ads."
12:09 pm on Jan 12, 2009 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Wow, this is like so 2002 an issue.

Perhaps for some this is 'old hat', but the FTC has pretty limited jurisdiction. ;)

Baidu doesn't operate under US laws or regulations aside from their public listing and compliance with the SEC for disclosure, etc. It also seems that they are making this change voluntarily. What does that say?

 

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