Paid Advertising in Baidu

English Version Available Yet?

[vetofunk]

I have searched WebMasterWorld.com and found threads over the past couple years about this not being available yet. Before we have translators do this for us, does Baidu have any English signup interface available yet?

Thanks!

[bill]

On the Baidu site itself? No. That's all Chinese still. Baidu doesn't offer an English interface.

There are 3rd parties that offer bid management with a multilingual interface that are tied into Baidu and others, but we can't suggest anything in the forums.

[seo4china]

Not yet, and I don't think this is happening anytime soon. International advertisers are just not the focus of Baidu at this point. They have bigger fishes to fry at home :-)

[shorebreak]

Yes, as Bill says, there are at least a couple U.S.-based SEM firms that have built API connectivity to Baidu and who allow advertisers to manage SEM campaigns on Baidu, in English.

[tipsky]

In the SE marketing of China:
Baidu takes more than 60%
Google takes only 20%
This is why Baidu has fishes to fry at home.

[shorebreak]

I heard someone say that >50% of Baidu's revenues are for export-related search marketing; anyone know if that's true?

[redstorm]

I heard someone say that >50% of Baidu's revenues are for export-related search marketing; anyone know if that's true?

That's not true. Baidu is mainly used by we local Chinese, so it's not the best option for export-related companies to advertise there.