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Q: Have you ever clicked the ads in the SERPS?
Q: How often do you see search ads?
Q: Do you think search ads are useful?
Also, does anyone own Chinese or Japanese sites that are running AdSense? If so, can you tell me how your eCPM compares to English (US) sites?
I am guessing that because keyword advertising in China isn't as popular yet, most keywords aren't very competitive, which means a lower payout per click. But that's just my guess.
joined:Dec 10, 2005
But we do run AdWords in Japanese as well as English. Although it's still sort of an apples/oranges comparison since we have different keywords, bid amounts, and targeting, but the Japanese CTR is about 1/2 to 1/3 of our other campaigns, and conversion rates are 1/4 to 13th of other campaigns. (Note we also run Japanese ads on the content network, while we don't run English ads there, so that also skews the results.)