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Telstra's Sensis has given up on competing with Google in online search and mapping, announcing today it would provide its Yellow business listings to Google Maps and abandon its own search engine for one powered by Google.
From the first quarter of next year, all of Yellow's business listings - the most comprehensive directory in Australia - will be stored in Google Maps. As well, Google's search engine will power the search feature and text advertising on Sensis.com.au.
The move is being interpreted as an admission by Sensis that its own WhereIs online mapping site and Sensis search engine cannot compete with Google Maps and Google search.
Aside from supposition that Sensis is using an external software solution in place of their own, it is also a complement from the Google end -- Google is essentially saying that Sensis's business listing content is superior to what they could develop on their own.
It's an interesting partnership all the way around -- appears to be a good one.
I'm not just saying this but I knew there is no way on earth a bloated telco like telstra could hope to compete seriously with Google or even yahoo. Sensis has never been particularly good to use either. I did add our website and referrals from Sensis never show up in our logs.
I just knew this would happen. Shame theyv'e wasted millions realising it though.
In the same vein (and with the boot on the other foot) I genuinely like Google but Android has no hope against the iphone. Apparently the G1 HTC is regarded as a flop in the media already.
Google is hedging its bets and offering Google earth, Street View on the iphone so it will come out on top either way.
I would think the web and paper directory is reaching the point of non viability also without a partner like Google.