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NHN Braces for Japan's Search Market [koreatimes.co.kr]
Although NHN declined to comment on the specific features of its sequel search engine, company officials say the focus is to customize services to the habits of Japanese online users, representing a different approach from NHNís first try, when company officials claimed the "social and cultural" similarities between the countries would allow Naver to excel in Japan with an identical business model to that used in Korea.
Although NHN officials say that Naverís Japanese site will have its own identity and not merely be a translated extension of its Korean site, itís questionable whether there will be enough differentiation.
The secret to NHNís success in Korea is simply explained by "Knowledge-In," which allowed users to question and edit search results, and "Integrated Search," which sectionalizes search results by type of content and source, such as Web, news, images, blogs and videos.
However, as Yahoo! Answers and Googleís Universal Search can attest, those features have become conventional.