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Alibaba launches free China online advert service

   
6:07 am on Jun 19, 2008 (gmt 0)

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Alibaba launches free China online advert service [reuters.com]

Alibaba, China's largest e-commerce firm, launched on Wednesday a free online advertising service, Alimama.com, with the goal of being the largest within five years.

Alimama.com, a wholly owned unit of Alibaba.com Inc, is targeting small-to-middle sized websites, but did not reveal a timetable for when it would begin charging for the new service.

"The goal for Alimama.com set by Ma is to acquire the largest share of online advertising in China within 3-5 years," said Wu Yongming, general manager of the company, referring to Alibaba founder Jack Ma.

10:02 am on Jun 20, 2008 (gmt 0)

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Jack Ma is called as Internet strategist in China. He created world's largest online business community and defeated Ebay completely in China Market. Both Alibaba and Taobao generate great influence to the general public of China.
Alimama represents a niche market comparing to the mentioned two. The move shows the maturization of China's internet market. The era of market segmentation is coming!
4:25 am on Jul 28, 2008 (gmt 0)

5+ Year Member



Now

it isn't freeŁĄ

Just a joke!

7:29 pm on Aug 24, 2008 (gmt 0)

10+ Year Member



Good point - free how? Does this mean free advertising in terms of a directory of SMEs?
12:23 am on Aug 25, 2008 (gmt 0)

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Alimama is an ad exchange; a place where you can trade ads. I haven't used the service, but there was a recent article that went into their offerings in more detail: Interview with Alimama.com, one of the most popular online ads trading sites [ecommerce-journal.com]

There are two ways to purchase ad space via Alimama. First, the direct or customer-to-customer (C2C) model, where advertisers design online ad campaigns and select ad space by themselves and make a transaction with a website publisher directly; Second, there is the business-to-customer (B2C) model, where Alimama puts together online ad inventory with a targeted audience, and then sells that to advertisers as a package. In this model, Alimama salespeople negotiate with potential advertisers and their agents.

I don't see any mentions of the word 'free' anywhere in the article though. It does say this:

We charge a 10% commission on CPS ad "Tao Ke Tui Guang", and charge a 15% commission on CPC and CPM ads; there is no commission for CPT ads. However, we are considering not charging any commission for all ads through the C2C ads trading platform. Alimama will only charge for ads sold via the B2C platform.
10:08 am on Aug 25, 2008 (gmt 0)

10+ Year Member



Thanks Bill.

I may have mentioned in previous posts that we have commissioned a site in China. Trading ads with others sites would give us the opportunity to launch our new site with a lower cash outlay that I expected. In the medium term we could switch to CPC.

Thanks again.

 

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