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Some background: I'm an in-house SEO working across about 40 countries and we do fairly well on GG, MSN, YH worldwide, but Baidu has our .cn sites pretty much nowhere. I don't think there's a crawl problem (we've got plenty of pages in the index, all in Chinese), so I'm assuming it's something related to which factors weigh highest for Baidu. Is anyone ranking well in Baidu with tactics that are unusual for other engines?
thanks for sharing,
From the Baidu PPC account the advertiser can actually choose which spot he want to be. The higher the spot, the higher the CPC.
For competitive keywords, SEO is pretty much worthless, you will need to open that Baidu PPC account to get a first page listing.
There are reports that for business related keywords, even if there is no or not enough advertisers, Baidu will manually push a site which has been doing organically pretty well down a couple of pages, just to force the owner to pay them for advertising...
[edited by: bill at 12:31 am (utc) on May 8, 2008]
[edit reason] see sticky mail [/edit]