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Youtube talks Video Ad service with Korean news

is the monetizing answer youtube/google has been looking for?

         

GrendelKhan TSU

4:18 am on Sep 12, 2007 (gmt 0)

10+ Year Member



Google finally making moves to monetize youtube.. starting in Korea! ^_^

Google said it will forge partnerships with newspaper companies within and outside Korea to publish video news articles on Youtube, and share the advertising revenue from it.

Why Korean media (and some outside) first? that's an interesting question. korea is the new test bed. :p

there are other reasons not necessary to go into here..but a lot of it speaks about the market here.

video news will be accompanied by a small, issue-specific advertisement on the bottom, he said.

The mini commercials appear at the bottom of a video clip in transparent letters, taking about 20 percent of the screen. When the user clicks on it, the ad occupies the full screen.

The video-in-display ad, as he calls it, gives an "uninterrupted viewing experience" and has shown high click rates and high retention rates during test services, he said.


article [koreatimes.co.kr]

I can see it now...
watch funtwo Canon guitar video with an ad for "learning guitar videos" at the bottom?

clickity clickity clickty!?

adult advertisers are esp gunna LOVE this.

[edited by: GrendelKhan_TSU at 4:20 am (utc) on Sep. 12, 2007]

bill

4:50 am on Sep 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Interesting. I'm not a huge fan of advertisements that obscure the content in any way. I guess I'll have to see one in action before I make my judgement. Will it interfere with the viewing experience?

GrendelKhan TSU

10:11 am on Sep 12, 2007 (gmt 0)

10+ Year Member



I actually don't think it'll be that bad. I've seen similiar on other video sites and it didn't distract from me watching as much as I thought it would. I actually liked it better than being forced to watch a commercial BEFORE the video starts. that's @*$@)#$*@)! for me.