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Yahoo Taiwan upgrades search engine [chinapost.com.tw]
Thursday, September 6, 2007
Yahoo Taiwan announced yesterday that it is upgrading its sponsored search engine -- also called a paid search engine -- based on keywords submitted by users during their Internet search.
The system can also submit keywords in direct response to keywords submitted by Internet users. Yet compared with advertising practices in other media, the advertiser only pays Yahoo when the ad has been clicked on.
It took them a while, but Traditional Chinese users can now bid on PPC terms.
I guess Yahoo!Taiwan is trying to manually manipulate organic search results too to encourage advertisers-to-be in joining their ppc program.