Baidu Leads all in China's Online Ad Market

[engine]

China's leading search engine, Baidu, is earning almost a quarter of sales in China's rapidly expanding online advertising market, according to local analysts.

Google ranks fourth with almost 10 per cent of the country's total online ad revenues, researchers from Analysys International estimate.

Baidu Leads all in China's Online Ad Market [vnunet.com]

[bill]

As the article states, Google is number 4 behind the portals Sina and Sohu, who were the previous market leaders. They took their cue from Yahoo by charging for directory listings and running ads.

Sometimes I think the press puts just a bit too much emphasis on the Baidu vs. Google story and forgets the other powerhouses in the China market.