How well does Overture do in Japan?

wondering how successful Overture actually is in Japan

[GrendelKhan TSU]

With all these Japan PPC treads, it got me wondering:

Does anyone know if Overture is actually making money in Japan? I heard in one of the revenue reports they questioned how much the Japanese market would actually take to PPC. And I know Overture drops loads of cash on new markets to secure portal affiliate deals. But has it actually panned out yet?

Overture's recent press release estimates their International revenue $120-$135 million. Anyone have a clue as to what the breakdown of that is? (for Japan in particular)

I am curious as to whether they are as influential in these other markets as they are in the US.

[bill]

They really just got started, so it's hard for me to say exactly. There are niches in the market that have taken to PPC, but it has really only been a few months since they began providing results. A lot of Japanese companies are being cautious about Internet advertising in general, and I haven't read that Overture Japan has taken the PPC advertising market by storm. I get the impression that AdWords is fairing better overall in terms of the entire Japanese market.