Welcome to WebmasterWorld Guest from 54.196.244.186

Forum Moderators: bill

Message Too Old, No Replies

Google Inks Agreement with Chinese Portal Sina

     
4:49 pm on Jun 11, 2007 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
posts:38048
votes: 12


Sina and Google form Internet partnership [news.yahoo.com].

Leading Chinese Internet portal Sina Corp. said Monday it has reached an agreement with Google Inc. to cooperate in the areas of searching and advertising.

Under a strategic partnership agreement, Google's search service will be embedded in Sina's search box, Sina said in a news release.

7:03 pm on June 11, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 12, 2005
posts: 76
votes: 0


Google has found its way around the Baidu battle. Hats off to Google, as they are definitely playing chess. That was a very strategic move.
12:47 am on June 12, 2007 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:Oct 12, 2000
posts:14483
votes: 49


Sina has always been well known for its portal. They have a good deal of content and eyeballs.

I haven't kept up to date with the portals of late. How does Sina rank now?

1:07 am on June 12, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Oct 21, 2004
posts:320
votes: 0


How does Sina rank now?

Sina is still the number one among the portal websites.
the cooperation between search engines and portals have been used years ago. Nothing new in its form.
1:40 am on June 12, 2007 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:Oct 12, 2000
posts:14483
votes: 49


Google did very well in Japan getting itself similar deals with Japanese portals. That was one of their primary paths to growth. I just see this as Google continuing this successful strategy in China. There are still some portal opportunities out there in the China market.
4:06 am on June 12, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Oct 21, 2004
posts:320
votes: 0


Well, till now, nobody can conclude who will win: baidu or google?
In fact, google takes at least 30% market share in the Mainland market. Not as small as somebody else has assumed.
5:07 am on June 12, 2007 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:Oct 12, 2000
posts:14483
votes: 49


There was also the recent report claiming that in a blind test Chinese users preferred Google SERPs to Baidu [iaskchina.cn] (Chinese article). These may be signs that eventually Google will prevail. I'm not sure.

I've had plenty of experiences where I felt Baidu produced far more relevant SERPs for my searches. At times the Google SERPs were almost unusable. We've also had plenty of reports in this forum from users in China who have commended Baidu's relevance and condemned Google's poor grasp of Chinese. Maybe that's changing now.