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Google Does Deal to Sell Online Ads on China Telecom Web Sites

     

engine

2:39 pm on Apr 25, 2007 (gmt 0)

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Google Inc. won the right to sell advertising on 400 Web sites owned by China Telecom Corp., helping it compete with Microsoft Corp. and dominant local rival Baidu.com Inc. in the world's second-biggest Internet market.

The operator of the world's most-used Internet search engine and China Telecom, the country's biggest Internet service provider, signed an agreement to share revenue from the online ads, Mountain View, California-based Google said today in an e- mailed statement, without elaborating on financial terms.

The accord, Google's third partnership with a Chinese telecommunications carrier in the past year, may help the company close the gap on Baidu. Online ad sales in the country may surge more than sevenfold to $3.1 billion in 2011 from $420 million in 2005, Credit Suisse Group estimates.

Google Does Deal to Sell Online Ads on China Telecom Web Sites [bloomberg.com]

rj87uk

4:10 pm on Apr 25, 2007 (gmt 0)

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What we don't know is how much money Google is loosing just to get the Google brand in China?

Trax

5:21 pm on Apr 25, 2007 (gmt 0)

10+ Year Member



revshare - if thats that the only thing they agreed on - barely sounds like losing money

redstorm

3:55 am on Apr 26, 2007 (gmt 0)

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What we don't know is how much money Google is loosing just to get the Google brand in China?

You can say google is losing money for investment. The famous saying" No Pain, No Gain" applies for all business activiites.
 

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