Yahoo China Announces Blog & Networking Service

[engine]

Yahoo China on Tuesday launched a new blogging and networking service, in a move aimed at diversifying its revenue streams as it steps up expansion in the world's second-largest Web market by subscriber numbers.

The Yahoo Space (i.yahoo.com.cn and club.yahoo.com.cn) service includes blogging, photo gallery, online networking and other interactive functions for Yahoo users, Yahoo China said in a statement in response to a Reuters enquiry.

Yahoo China Announces Blog & Networking Service [news.yahoo.com]

[bill]

There are several blog services already active in China today. One of the biggest established Chinese blog services is Bokee [bokee.com]. They completed a deal with the people at SixApart [sixapart.com], the makers of MovableType, to provide Chinese language blog software/services last year.

Is it too late for Yahoo China in this market, or is there still a lot of room to grow?

[59box]

Not too late for Yahoo IMHO.
They need to get into the blog play regardless since every portal site has blog. It is a way to make the user sticky and of course to diversify revenue as indicated.

There are many pure play blog services as well, too many. A consolidation may be in order in time to come. I'm quite sure Yahoo has a high chance of being around after that.

[bill]

Have there been any reports on the uptake of this new blog service at Yahoo China? It may be too early to tell, but I wondered if they've kept up their momentum.