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Three Criteria of Next-Gen' Search Engine

so sayeth SK (owner of Korea entities Empas and cyworld)


GrendelKhan TSU

1:16 am on Dec 20, 2006 (gmt 0)

10+ Year Member

Ok, so SK Communications (Korea's third-largest Internet company and mobile telecom giant), which owns Cyworld (the Korean 19 million member social networking site which predates MySpace) and recently acquired mid-tier Korean portal Empas (smaller portal, but v.strong search technologies) announced a little while back it is already working a next-generation search engine, which will involve social networking and user created content (UCC).

Global search engines are currently going through the text-based second generation and the next-generation engines are just on the embryonic stage...

Basically, they will be about three factors: multimedia, UCC [User Created Content] and personalized search.

SK Com's chief exec went on how they want to target "becoming a global leader in the search market" after succeeding in the Korean market.

Yah, big talk... but SK isn't some start-up with delusions of grandier. They are a Global Fortune 500 with deep pockets, strong experience and success in the three segments (multimedia, social network/UCC, and search and internet tech) and the Korean market is the perfect testing ground with plenty of internet stuff that gets benchmarked and shipped out to the rest of the world...

so hmmm... Whatcha think?

- Multimedia
- personalized
- And I'll throw in rich and robust (Korean style) combined SERPs. ^^

Did SK get that right?
think they can pull it off?

Eitherway, I wouldn't mind seeing it. =P

--so sayeth GrendelKhan{TSU}


5:17 pm on Dec 21, 2006 (gmt 0)

5+ Year Member

- Multimedia
- personalized

Well, as such they are just buzzwords. I think they are important buzzwords, but unless these are augmented with more details on what SK wants to do, it is impossible to comment on them.

Just one: I believe UCC and personalized are two sides of the same coin - linked by another important piece: trust. But I am just speculating about the meaning of these words for SK and will end it as such.

GrendelKhan TSU

7:18 am on Dec 22, 2006 (gmt 0)

10+ Year Member

yah, just buzzwords for now is true. but then again its not theory for them as they do have workign existing, successful entities in each of teh areas.

how they are going to bring it all together is going to interesting in the least.^^


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