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News Corp plans MySpace in China [ft.com]
September 19 2006Rupert Murdoch said on Tuesday that his wife, Wendy Deng, was working with senior News Corp executives to help bring the company's popular MySpace social networking site to China.
"We have to make MySpace a very Chinese site," Mr Murdoch said at a media conference organised by Goldman Sachs. "I have sent my wife across there because she understands the language."
Are there more concrete reports now?
In my experience MySpace really doesn't have a strong appeal to the mature internet users (maybe it's just me). It can be an interesting site, but I'm still struggling to determine the value of their brand of social networking. In an Asian or Japanese context I see a model like Mixi [webmasterworld.com] providing a more popular format for social networking than the open chaos of a MySpace type of site.