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Baidu Inc Feels The Heat As Private Hospitals Boycott Advertising
Putian Healthcare Industry Chamber of Commerce represents about 80% of China’s private hospitals. Putian accuses Baidu of charging too much for medical advertising. The search engine giant signs master contracts with private hospitals every year and urges them to hike their ad spending by 30%-40%. Hospitals find it difficult to keep increasing their ad spending at that rate year after year.