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BBC News [news.bbc.co.uk]
Forward thinking companies are going to want to have their web content in Chinese soon...
If you've ever been to Beijing or Shanghai, there is a highly visible conspicuous consumer class in China. These are a lot of the same people that will be online initially anyway. They've got the latest fashions, the best cars, and disposable income. They seem to have a taste for foreign products too.
I have no idea what shipping from the US or Europe is to China, but it's not that big an issue from Japan.