China Ad Boom

china, online, advertising

[longen]

When Motorola Inc. (MOT ) launched a new line of youth-oriented mobile phones in China last year, it didn't bother advertising on TV or in newspapers and magazines.

[yahoo.businessweek.com ]

Good viral marketing - it was only a matter of time before those Chinese Backstreet Boys were snapped up for their worldwide internet fame.

[bill]

Do you think that was a fluke of the popularity of that particular video or does it signal a real trend in China?

[longen]

Consumers in China aren't as "saturated" as we are in the West. What used to work over here might still work over there.