Yahoo! Australia rebrands their homepage as Yahoo!7

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Yahoo! Australia rebrands their homepage as Yahoo!7

Reflects their relationship with TV Channel 7

Chris_D

3:24 am on Jan 30, 2006 (gmt 0)

Just noticed that Yahoo! Autralia's relationship with Channel 7 in has now spread to their branding - the Yahoo! Australia homepage as of today is branded as Yahoo!7.

Don't like the new colours though....

Bennie

5:28 am on Jan 30, 2006 (gmt 0)

Can't say I even knew such a relationship existed. How long has this been the case?

Will be def. be interested to see if it impacts on the stats significantly.

Chris_D

6:16 am on Jan 30, 2006 (gmt 0)

There was a Yahoo! Press release [yhoo.client.shareholder.com...] on 9th December 2005 announcing the joint venture - but the homepage branding just changed

Bennie

10:09 am on Jan 30, 2006 (gmt 0)

Agree with the comment about the colours, but layout is cleaner than usual. Cheers for the press article link Chris.

maccas

10:42 am on Jan 30, 2006 (gmt 0)

It will alienate us New Zealanders even more IMO.

[nz.yahoo.com...]

Woz

8:52 pm on Jan 30, 2006 (gmt 0)

The colours certainly do call for the Sunglasses.

As to the NZ issue, just part of our evil plan for assimilation. ;)

Onya
Woz

Bennie

9:53 pm on Jan 30, 2006 (gmt 0)

maccas, does NZ have a different version at all? Or do you only get the Aussie TV guide etc. Prehaps they will develop one down the track.

clasic woz.

maccas

10:39 pm on Jan 30, 2006 (gmt 0)

It's always been AU&(token)NZ, its just more Aussie orientated now. Hey Woz wait till we unleash our black sheep [theage.com.au] onto you!

Bennie

6:46 am on Jan 31, 2006 (gmt 0)

hey maccas, how big is Channel 7 in NZ, haven't been over in years. I am a dual citizen and always considering a better tax rate ;)

Also you'd better watch those black sheep, never know exactly what they get up to!

maccas

8:34 pm on Jan 31, 2006 (gmt 0)

"how big is Channel 7 in NZ".

We don't get any Australian channels apart from Prime, which I believe is about to get sold to Sky. So yeah it is a bit odd (ignorant of Yahoo!) having the channel lineup, Australian news, weather (choose your state :/) etc for New Zealanders.

anallawalla

12:21 am on Feb 3, 2006 (gmt 0)

I spent last week in Wellington in our NZ office and realised that the "Overture AU tool" (for keyword search counts) actually reflects NZ searches too - searches for Dunedin hairdresser (or some local trades) are hardly coming from AU. This makes sense because Yahoo is A/NZ.

How this affects Yahoo NZ is an interesting question. - [nz.yahoo.com...] redirects to au.yahoo.com for me.