SEM market in japan

Hakuhodo, Dentsu, 24/7, Atlas, BidBuddy,D.A.Consortium, CA Search, OPT, AUN

[fitze]

Hello,

I am trying to better understand the situation of the Japanese Online Marketing business in terms of PPC market. Have all the big agencies already started corporations with a different provider of a bid management tool? Who is colaborating with whom?
In how far do subsidiaries work with teh same tool as their mother firms?

I know this sounds detailed but any information, websites, ideas would be helpful.

Thanks

[bill]

The big advertising agencies in Japan aren't too free with their data it seems. ;)

I haven't seen any data this precise on the use of PPC tools in Japan. You could probably socially engineer it out of them, but that would be a time consuming process.

[fitze]

That's true.

But there are some public news as:

Septeni has developed their own tool. Are they using it? Do they also lisense it to SEM agencies?

Dentsu is working with 24/7. So there must be a few agencies that use their tool.

Hakuhodo has started working with AtlasOnePoint. DAC, partly owned by them, probably uses the same tool then?!

Does someone know more/can confirm or is anything wrong?