Hello Rathics, 50 – 70% is the average bounce rate. There are different tips to reduce your website bounce rate: Identify and fixing the errors of your landing pages Provide a better user experience Improve your website loading speed time Use videos and images to engage your audience Use high quality and unique content Make your site readable I hope so this information is helpful to you. Thank You!
lammert
11:57 pm on Jan 14, 2020 (gmt 0)
A high bounce rate is not always a bad sign, it depends on the type of site you experience it on.
On an e-commerce or community site, a lower bounce rate is better because you want the visitor to complete a sale or engage. But on a purely informative site with lengthy how-to articles that contain all the information someone needs, a bounce rate of 80+% may actually be quite good. So without knowing the type of your site and your goals, it is difficult to steer you in the right direction.
tangor
7:13 am on Jan 16, 2020 (gmt 0)
Bounce rate is a number of things:
content presentation user interest (or lack of) and access/speed.
Others will apply all kinds of names/categories ... but address those above and see what happens.
Best luck!
RhinoFish
8:59 pm on Jan 16, 2020 (gmt 0)
Split your content into annoying chunks that makes people go to a subsequent page for each paragraph. You know, so they aren't burdened with excessive content on the landing page.[/facetious]
martinibuster
9:08 pm on Jan 16, 2020 (gmt 0)
Bounce rate is also when Google ranks you for the wrong reason. Not your fault, that's Google's mistake.
tangor
12:38 am on Jan 17, 2020 (gmt 0)
@martinibuster ... ^^^ so true! I have a few pages that rank absurdly high for terms that are NOT the thrust of the article ... but somehow got inserted into their "ranking" and talk about bounce!
Still haven't quite figured out what the third word is, but two of them only appear in one sentence and has nothing to do with what APPEARS to be the serp send.
Obviously I could rewrite the article ... but why?
I guess bad love is better than no love? (Nah! Makes ME look bad!)
lammert
12:47 am on Jan 17, 2020 (gmt 0)
On the flip side, pages with a high bounce rate due to wrong Google targeting may be good candidates to monetize with ads. If visitors come and do not find what they are looking for, instead of using the back button, providing them a way out through ads might help both you and them. Chances are that if Google search associates the wrong search terms with those pages, Google AdSense makes the same association and in that case ads shown through Google AdSense may be a helpful next step for the visitor.
tangor
1:29 am on Jan 17, 2020 (gmt 0)
I didn't mention adsense since I left that platform years ago ...
HOWEVER, I do direct ad sales and my advertiser is well pleased with (the exit via ad) these pages ranking so well. :)
Not complaining in that regard, just still can't figure out how g got these pages so WRONG!
