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Data Capture on Forms Before Hitting Submit Button

     
5:15 pm on Jun 20, 2017 (gmt 0)

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Some in-depth research was undertaken to try and establish why certain people were receiving apparently highly targeted postal messages about their health, and it seems there may have been some sophisticated data capture going on.

We all know that there's a great deal of data marketing going on, but when visiting a website most consumers will be surprised to get highly targeted postal mail.

The explanation in the investigation is worth reading, and may not come as a surprise to many of you, especially when you see that Google is aiming to connect more dots over ads and offline purchases, too. [webmasterworld.com...]

Of course, the data capture from a form is valuable, but if it's harvested before you hit submit it could be breaking some rules.

Read the full article as it's quite interesting, imho.
The mining of secrets for profit is done invisibly, shrouded in the mystery of “confidential partnerships,” “big data,” and “proprietary technology.” People in databases don’t know that dossiers are being compiled on them, let alone have the chance to correct any mistakes in them. Data Capture on Forms Before Hitting Submit Button [gizmodo.com]
7:52 am on June 21, 2017 (gmt 0)

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The health industry as a whole has been IMO negligent about privacy for years. There are so many moving parts to your health history, it may never get secure.

Now all the doctors & hospitals try to get you to use their new shiny apps, and patients are so programmed into submitting their personal, sensitive information they don't question if this is secure to do so.

Health data is extremely valuable. Probably the reason for innovation to steal it.
12:41 pm on June 21, 2017 (gmt 0)

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There is certainly a great desire to accumulate personal data for nefarious (even pointless) reasons these days, however there is one practical one - think shopping cart (typically a series of forms). Where are people having difficulties? Where are they misunderstanding? Where are they dropping out? Etc.

If one only collects data from 'sent' forms not all bottlenecks will be identified and the percentage of attempted vs completed will likely be incorrect.

That said the vast majority are simply digging for targeting data.
 

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