Some in-depth research was undertaken to try and establish why certain people were receiving apparently highly targeted postal messages about their health, and it seems there may have been some sophisticated data capture going on.
We all know that there's a great deal of data marketing going on, but when visiting a website most consumers will be surprised to get highly targeted postal mail.
The explanation in the investigation is worth reading, and may not come as a surprise to many of you, especially when you see that Google is aiming to connect more dots over ads and offline purchases, too. [webmasterworld.com
Of course, the data capture from a form is valuable, but if it's harvested before you hit submit it could be breaking some rules.
Read the full article as it's quite interesting, imho.
The mining of secrets for profit is done invisibly, shrouded in the mystery of “confidential partnerships,” “big data,” and “proprietary technology.” People in databases don’t know that dossiers are being compiled on them, let alone have the chance to correct any mistakes in them. Data Capture on Forms Before Hitting Submit Button [gizmodo.com]