joined:May 13, 2014
I know, I know, this is as old as time itself. But the ability to filter by URL, which is amazing, has lead to some obvious massive discrepancies.
Obviously I don't expect them to match but was surprised by the fluctuations. I'd assumed there'd be some blockers and also that last non-direct attribution would inflate the search traffic in GA, but on average clicks in GWT were about 34% of sessions, and 40% of new sessions. One article had more than 12k new sessions in GA from Google and about 3k in the search console, others with lower numbers were much closer.
This sets it out nicely
"This last non-direct attribution can cause dramatic differences between GA sessions and Search Console clicks. If your site has a large proportion of direct sessions and non-new sessions, there’s a good chance GA is inflating true organic traffic by quite a bit."
So two parts I guess
1. How accurate is search console data?
2. What can be done to cut down on this inflating?