Im in the process of selling one of the website, and buyer has ordered a due diligence report from a company associated with the website that brokers the deal.
When the due diligence company contacted me to verify the website traffic, I provided access to Smarterstats, which we use to analyze raw log files on the server. Few days later a due diligence report came in at almost fail because "Analytics software used is self-hosted, and therefore can't be reliably used for verification, and can be manipulated". Then reports goes in to strongly recommending Google Analytics.
So I was wondering if due diligence company has some kind of agenda to push Google Analytics, or there is some truth to their statement, and Self hosted programs data is much easier to manipulate than Google Analytics?