For a few weeks now, I'm observing strange keywords in a client's organic traffic GA stats. There are a handful of clearly long tail keywords that get significant traffic every day although it seems impossible that they are searched so regularly. For example:
* "humanitarian environment economy" (88 visites since May 9th with peaks of 9 visits on a single day)
* "cooperation in development and humanitarin action" (mind the spelling mistake, 11 visits in 2 days)
* "find an internship in development and humanitarian aid" (41 visits in 9 days)
(Please mind that I use English translations of the original keywords which are in French)
This traffic has 3 things in common
- the number of pages/visit is almost always = 1
- for a given keyword the data of Visitor > Town is always identical. For example : all visits for "humanitarian environment economy" come from Neuchatel
- the source is google
I can add that my client is on the first page of the SERPs for these searches, but that they are the #1 result only in 1 of these 3 cases.
How can these stats be explained?
I considered that it's always the same user who uses the same search to access the site, but the close to 100% bounce rate doesn't seem to be coherent with this guess.
I considered click fraud, but given that this is organic traffic and not paid Adwords, this doesn't make sens.
Some people I talked to suggest that it might be the work of competitors who try to devalue the site by simulating unhappy users, but firstly the industry sector is humanitarian aid where black hat techniques are very rare (at least in France), and secondly the supposedly manipulated keywords are (very) long tail and not "money" keywords. If I was a competitor, I'd go for the really important keywords.
Thanks in advance for your help!