Tracking Sales/Conversion Goals: How are you doing it?

[avalon37]

I just started working with a rather large site that has over a million indexed pages in Google. Currently, they have very little tracking in terms of SEO performance. They are not currently tracking conversions (they're not a typical e-commerce site) by any Marketing Source - much less SEO which is the main source of site traffic.

My question is how are you measuring SEO conversions/sales and a how deep a level? By just SEO or at the category or keyword level? Most companies I've worked at previously hard coded marketing source ID's into all external links and internal links. I doubt that's the best solution at this point in time.

Also, do you use Google Analytics or an in-house developed Marketing Source tracking solution.

Appreciate your help/experiences.

[jakebohall]

This will always vary by site and conversion type. In most cases we try to identify all of the varying types of conversions (downloads, sign-ups, previews, likes, etc.) and assign them a value.

We mostly use Google Analytics, so once you have the goals set-up, you can view them across any channel, keyword, referrer, etc..

[treeline]

I use google analytics.