The benefits of using Universal Analytics to businesses are:
Understanding how customers interact with your businesses across many devices and touch-points,
Insights into the performance of your mobile apps,
Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
Improved latency on your site by reducing client-side demands.
11:48 pm on Mar 23, 2013 (gmt 0)
Cool so if I get some clicks from Mars will that now be covered?
1:32 pm on Mar 25, 2013 (gmt 0)
Thanks for the analytics tools in exchange for all my online business data, Google. Now here's all my offline business data as well. Good luck with your advertising product that all my competitors use.
1:38 pm on Apr 24, 2013 (gmt 0)
I wonder if they plan on charging for this at some point...