I have been trying to figure something out for a while..
My direct traffic has been down double digits in a very consequent way for a while. It is down in actual visitors TY/LY and down in percentage total visits. This is the single biggest drop currently in my traffic.
I have started poking around a little more and while I knew there was a specific time frame this started happening, I am actually showing a specific day when this trend started, overnight. It is quite obvious visually in the GA stats.
before september 22nd (2011), i was up to LY in actual direct traffic number in double digits. Overnight, the trend switched over and starting from september 22nd 2011, I am down double digits in direct traffic to LY.
So question for you guys:
1/ Was there any specific update that could have caused the direct traffic to show in the wrong "bucket" in GA?
2/ I am not finding a clear place where the direct traffic might have gone.. Is there anything I am missing or a way to identify the issue?
I was originally suspecting that simply we had more competition or else and lost direct traffic. But this hypothesis does not seem plausible with such an overnight drastic change.