Forum Moderators: DixonJones
There might be a forum posting which has since been deleted; there might be a blog page which has since been moved "deeper" into the site; there might be a rotating "news" article which has since been archived; or you might be seeing "log file spam".
If the traffic is consistent over the long term, and the referring site seems appropriate, I wouldn't worry too much about it.
Eliz.
I don't know how it's done (I haven't researched this, but I'm sure there's plenty of info available), but the point is that the web-site owner (you, in this case), when going through his logs, sees an interesting in-link. He follows that link backwards and -- bang! -- gets hit with the ad.
You'll soon learn to recognize log spam, and not hit the bait.
Eliz.
I don't know how it's done (I haven't researched this, but I'm sure there's plenty of info available), but the point is that the web-site owner (you, in this case), when going through his logs, sees an interesting in-link. He follows that link backwards and -- bang! -- gets hit with the ad.
Like most of the ad fraud that's going around these days, it only requires knowledge of the HTTP protocol and how to connect to a web server.