Forum Moderators: DixonJones
Recently there have been a few blog posts summarizing the steps that allow you to set up a series of filters that when properly deployed will provide you with ranking results displayed next to the referring keyword string like this:
keyword+keyword (Rank: 1)
keyword+keyword +keyword (Rank: 1)
keyword+keyword +keyword (Rank: 4)
Here are the steps that I have sucessfully used on one of my sites:
1. Create a New Profile
Create a new profile within Google Analytics so that you do not interfere with the data that you may already have set up.
To do this, sign in to your Google Analytics account and click on"Add Website Profile" on the bottom of the page. Then choose "Add a Profile for an existing domain", choose the domain and give the profile a unique name.
2. Creating the Filters
NOTE : It is important to create these filters in the following order
2a. Include Organic Serps
Filter Type: Custom filter -> choose Include
Filter Field: Campaign Medium
Filter Pattern: organic
Case Sensitive: No
2b. Include Google Serps
Filter Type: Custom filter -> choose Include
Filter Field: Campaign Source
Filter Pattern: google
Case Sensitive: No
2c. Restrict to New Google Referral URL
Filter Type: Custom filter -> choose Include
Filter Field: Referral
Filter Pattern: google.com/(search¦url).*\bcd=\d*
Case Sensitive: No
2d. Construct Ranking String
Filter Type: Custom filter -> choose Advanced
Field A -> Extract A -> Choose Referral -> \bq=([^&]*)
Field A -> Extract B -> Choose Referral -> \bcd=(\d*)
Output To -> Constructor -> Choose User Defined -> $A1 (Rank: $B1)
Field A Required: Yes
Field B Required: Yes
Override Output Field: Yes
Case Sensitive: No
3. Viewing the results
Once you have created the new profile and filters, it may take a couple of hours to start seeing results. You will find the new keyword/ranking data in any of your reports when you change the dimension to User Defined Value.
[edited by: engine at 4:16 pm (utc) on May 13, 2009]
That's probably because although it seems stable to you (checking from the same computer all the time) others see quite different search results, depending on their previous browsing and searching activity. On Google, anyway. Where I work, we like to show the client a trick where we can force a given site from the #10 to the #1 position within just a few seconds, by doing the right click-browse behavior immediately before the search where we want the target site to jump to the top position. So, if you think you are #1, but some people see you as #2 sometimes, it might be because they had been doing click behaviors that jumped one of your competitors into the #1 position, pushing you down to #2 for that particular search.
Another reason could be geography. If one of your competitors is more appropriate for a given searcher's geographic location, they might be shown as #1, above you.
A good custom report to look at the geography question is a a three-tier drilldown --- keyword, rank, geographic location. Then you could see which geography is working against you, for which keywords.
I first saw this on Chris Abernethy's site about a month ago and thought it intriguing so I implemented it on one of my sites to see how well it worked. Since the results were useful, I wanted to share it here for others to try.
2c. Restrict to New Google Referral URL
Filter Type: Custom filter -> choose Include
Filter Field: Referral
Filter Pattern: google.com/(search¦url).*\bcd=\d*
Case Sensitive: No
Here in Filter Pattern: google.com/(search¦url).*\bcd=\d* what the exact (search¦url).*\bcd=\d* refers for?
Will this showing really my organic data reports, but where? I am not using any PPC campaign for my domain?
Just Keep your head-up to my problem.
Thanks
I really prefer having the individual ranks shown, not an average as some people want. The variation, even on the same day, is astounding, and it proves that you cannot expect Google to be consistent. Location and previous search habits matter so much these days for Google.
