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Yahoo Analytics Update

What I am seeing and being told about Yahoo Analytics

12:35 pm on Feb 6, 2009 (gmt 0)

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joined:Mar 8, 2002
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We received an Email this week from Yahoo Analytics to say they were going to stop their Pathe Explorer plugin support from March 9th. Now I am pretty sure most people don't know what that is... and many probably don't know that Yahoo Analytics is the new name for IndexTools. But the plugin gives us the functionality of being able to see where people clicked on the page very easily.

My guess is that they may have a new way to do this in the pipeline that doesn't need a plugin, but we will see.

Since Yahoo took over Indextools last year, they have gone quite quiet. Infact - if you don't know an existing Yahoo Analytics partner, you probably haven't tried to use Yahoo Analytics... which is a pity, because is does have some really good advantages over Google Analytics. I aksed our account manager what their plans were and needless to say... they were not specific, but...

They are still working on the thorniest challenge, which will be to transfer all the datacenters from Hungary to the Yahoo datacenters. This - it seems - is a massive challenge and until they have done this, they are keeping quite a low profile. However, when they do make the move, I expect it will be easier to get Yahoo Analytics. The question, of course, is whether Google Analytics overtakes their functionality in the interim.

It does seem that Yahoo have some quite far reaching thoughts for the future of analytics. Track down Dennis Mortisen's blog - he is their VP for that sort of thing - and you get a sense of where he is looking to take analytics. I doubt he'll be limiting his data capture to code on your websites. He is very much looking at the whole user journey, from well before the user sees your site to well after they have purchased. Doing this requires some changes in the way they collect data... not from a technical perspective, but from a provacy issue perspective, and Yahoo analytics is the first analytics system I know of that insists on a link for users to opt out of data collection from your web site's privacy page. No privacy policy? Not allowed to use Yahoo analytics then.

1:31 pm on Feb 6, 2009 (gmt 0)

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joined:Oct 29, 2004
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I would love to know more about the differences between YA and GA. Any possibility of some more detail on that? :)

10:28 pm on Feb 21, 2009 (gmt 0)

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joined:Aug 27, 2008
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What's the cheapest way for me to get my hands on Yahoo Analytics? I run a lead gen business but don't currently buy any traffic from Yahoo.