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ROI Analysis

Two fiscal years, an eye opener...

     
5:07 pm on Jun 26, 2008 (gmt 0)

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WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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[Panting] Whew, let me come up for some air! One full week, at least 3-4 hours each day, assembling data from various resources into one Monster Spreadsheet to narrow it all down to...

Cost per Visitor
Income per Visitor
Return on Investment

I had my Accountant work with me on the formulas. I assembled the base spreadsheet and then we filled in the blanks from there. What a piece of work. Yes, the numbers are "all" in the green as to be expected. They just didn't know the details of it all.

So tell me, are you doing in depth ROI Analysis? If so, care to share any of your strategies and/or challenges? It sure feels nice to be able to show the client that they are spending this much per visitor and making that > much! :)

8:38 pm on June 26, 2008 (gmt 0)

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Absolutely - ROI analysis is the key - we do analysis on referring sites and referring keywords for both organic and PPC, down to individual keyword level.

The PPC stuff is pretty easy to do - the organic is more difficult - the challenge is how much of your organic budget do you assign to targetted keywords and how much do you assign to long tail.

6:26 am on June 28, 2008 (gmt 0)

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Absolutely - ROI analysis is the key - we do analysis on referring sites and referring keywords for both organic and PPC, down to individual keyword level

i absolutely agree - where we struggle is with the HOW - we use the standard G tools (analytics, adwords with conversion tracking etc) coupled with manual stuff - I don't know if it just our process or using the wrong tools - but we really find it hard to get to the keyword level roi. hard in both terms of time taken to analyse the data and the accuracy of the results we produce - we are long tail bidders so keyword volume is large.

do you use specific tools to measure your roi by keyword?