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tracking leads for client websites

11:40 pm on Feb 12, 2008 (gmt 0)

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I plan to run some PPC campaigns for clients and I need to show them how effective their PPC campaigns are in terms of how many leads it has brought them. Counting the number of leads is easy to track when the person fills in a form on the site but what happens if the client just calls the company once they've seen the phone number?

I thought I might hide the phone number and put a message something like 'Click her for our contact number' once they click I could track it and show this in the reports to the client at least it's better than nothing? What do you think?

thanks in advance

11:43 pm on Feb 12, 2008 (gmt 0)

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Could you not get them to use two phone numbers and when someone enters the website via PPC + your code you could show the different number and thus track how many calls come from your PPC efforts?


11:50 pm on Feb 12, 2008 (gmt 0)

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that's a good idea, some clients will not want to or have the option to do that though.
7:16 am on Feb 13, 2008 (gmt 0)

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Have you considered using some form of click-to-call functionality?


1:59 pm on Feb 14, 2008 (gmt 0)

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Rj87uk's solution is a good one because you can match the keyword that delivered the conversion this way.

There's also nice solution out there which can provide you with offline phone call tracking and it can bring the conversion reports back into your analytics pacakge. Just google for 'offline phone call tracking'


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