Forum Moderators: DixonJones
The way they identify their performance per city/route and so on, is by adding their own ID to the outgoing redirect to the agency, and then retrieving the same in the affiliate reports. That way, they can measure detailed performance of traffic they send to other site.
What they want me to do, is come up with a way to identify incoming traffic as well. I know Google has their click ID (gclid), but I don't know how to retrieve it in any reports.
Can anyone help me?
You cannot retrieve the "gclid" parameter in Google Analytics because it is used by GA internally.
You can get the adwords keywords/adgroups/campaigns details from the "Adwords Campaigns" menu under "Traffic Sources" in GA. GA will import all the data from your Adwords account to GA like "Impressions", "clicks", "cost" etc.
I thought the 'gclid' was used for adwords fraud prevention as well?
I know I can retrieve data based on keywords/adgroups/campaigns and so on - but it's not the ideal solution for me.
The second best solution I can think of, is identifying the search phrase for each user and calculate an average cost per keyword per day. However, it will not let me pinpoint the exact cost of an incoming click from adwords.
If there is no better solution, however, it will have to do.
There is no direct way to get these details.
I can suggest that you can customize the destination URL with a parameter like "maxCpc" and fill it with the bid of the keyword. Analyze this parameter in GA. In this way you can't get the actual CPC but the max CPC that you might have paid.
