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Experian Acquires Hitwise

240 million bucks

   
11:46 am on Apr 19, 2007 (gmt 0)



[experiangroup.com...]

Experian, the global information solutions company, announces that it has acquired Hitwise, a leading Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively. The purchase price is approximately $240m and will be funded from Experianís existing cash resources.
12:01 pm on Apr 19, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'd say that "really expands" their portfolio of services. ;)

The purchase price is approximately $240m and will be funded from Experianís existing cash resources.

Based on other recent acquisitions in the news, that $240m seems a bit underpriced?

ish

12:21 pm on Apr 19, 2007 (gmt 0)

10+ Year Member



Possibly underpriced, but as far as I know Hitwise's only income stream is from the clients they sign up on an annual basis, so the scope for future growth is probably a lot less than something like YouTube.
4:01 pm on Apr 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



$240m seems a bit underpriced?

It does, no? I wonder what their yearly net take is... We've used them with a few clients and their service is expensive, but the data sure is nice to have :-)

8:27 pm on Apr 19, 2007 (gmt 0)

10+ Year Member



How nice to have is it? I demoed Hitwise numerous times, felt like what they showed me was valuable, but not at an annual pricing structure and not at the cost they wanted. For me, a combo of Alexa, Wordtracker, and plain old sluething seem to give me almost everything I want that Hitwise has minus the 5 figure price point.
9:03 pm on Apr 19, 2007 (gmt 0)

WebmasterWorld Administrator bakedjake is a WebmasterWorld Top Contributor of All Time 10+ Year Member



For me, a combo of Alexa, Wordtracker, and plain old sluething seem to give me almost everything I want that Hitwise has minus the 5 figure price point.

I tell all of my competitors the exact same thing.

3:52 am on Apr 20, 2007 (gmt 0)

10+ Year Member



experian doesn't buy companies like that for the obvious reasons. you might be surprised. they are very good at integrating and monetizing their core competencies into its online services acquistions. all background or subtle stuff. seems like a good purchase imo from what I've seen and know of experian.
3:53 am on Apr 20, 2007 (gmt 0)

10+ Year Member



experian doesn't buy companies like that for the obvious reasons. you might be surprised. they are very good at integrating and monetizing their core competencies into its online services acquistions. all background or subtle stuff. seems like a good purchase imo from what I've seen and know of experian.
9:24 pm on Apr 20, 2007 (gmt 0)

10+ Year Member



I tell all of my competitors the exact same thing.

Wait, you ... huh? Oooohhh.
"Filthy, evil hobbit. We told you he was tricksy!" - Gollum
6:38 pm on Apr 23, 2007 (gmt 0)

5+ Year Member



curious why $250MM is a bit underpriced? at $40MM annual revenues, is 6x *that* bad, or are we benchmarking deals to doubleclick?