Forum Moderators: DixonJones
I have a possible job opportunity to work for one of the web analysis
companies. The position is in sales. I have been in Advertising and marketing sales for most of my career and more recently selling web-based advertising. I have even used this company in the past.
I am a great sales person (not bragging)...I am not a sleazy sales person. I like to help my clients solve their problems and achieve their goals. I love research and think this company would be perfect for me....
What do you folks think about the various companies?
What do I definitely need to know before I could sell a package to a client.
Anything you can add to help would be great.
Thanks in advance
Raja
What do I definitely need to know before I could sell a package to a client.
You need to know what they want. Ask them. The best you can do is to dig in and really understand what your package offers, and more importantly, what it offers in light of their needs.
[edited by: Receptional at 8:07 am (utc) on Mar. 16, 2007]
[edit reason] (Just fixed the italics tag) [/edit]
I think that not so many companies really interrogate their analytics systems and I think that is partly because most (non-techie) people would have to go and log in to find and reports and the techies may not have given them logins and also because of its name "Analytics". Call it Marketing Intelligence software - or may favourite "Web Site Optimisation Software" and then the marketers get interested. Push scheduled reports by email or provide intelligent human interpretation to reports and they come alive in your fingers - the data becomes gold.
[edited by: Receptional at 8:13 am (utc) on Mar. 16, 2007]
The client is unlikely to know this
Sorry, should have been more clear. When I start discussing site statistics or analytics I often ask what is most important to the client. What is it they want to see, monitor and understand so they can improve on their site? Sometimes it is as simple as putting a canned package out there for starters, if they don't believe they are interested in any of "that stuff" yet. Eventually you can come back to the table with them, ask the very same questions, and you will get very different responses. Once they get their feet wet and understand some of the power of log analysis you will have opportunities to assist them in future endeavors.
I rather like the terminology used, Receptional. Mind if I borrow? ;)
