Google Analytics vs. Google Conversion Tracker

Seeing large variance in revenue reported

[higgins]

I am seeing a large variance between google conversion tracker and Google analytics when it comes to counting revenue. Some weeks GCT is higher and, some weeks GA is higher. Both implemented to capture the same revenue, dynamic information. Any thoughts?

thanks...

[Receptional]

Any thoughts?

Yes... lots of thoughts mulling around if that is the case generally. I think that there are a WHOLE load of questions that arise if Google's two tracking systems can't get the same figures (or close) and I don't especially like where those questions might lead.

So I think we really should ascertain whether it is the Google conversion tracking or the implementation that causes the discrepency. I guess the easiest way to do that is to ask if anyone is getting THE SAME data from the two tracking systems?

Anyone else got both systems installed? Any corellation between the results?

[medkraft]

I'm also getting different numbers for GA and CT on two different ecommerce websites.

One of these clearly didn't pass math.

[Marc_P]

If you compare Google Analytics goal tracking and adwords conversion counter, the numbers should be exactly the same.

Google Adwords conversion tracker doesn't track "revenue", unless all your sales are worth the same amount of money - without exception. If that's the case, then I think you can configure adwords conversion counter to assign a value to each sale.

If this is the case, you have to ask yourself whether or not you included the taxes and shipping fees in your adwords conversion tracking.

Because Google Analytics revenue is the sum of sales amount, taxes, and shipping.

Further the Google Analytics e-commerce tracking module tracks revenue as it is passed through by your transaction software, and captured by their script.

[eWhisper]

Google Adwords conversion tracker doesn't track "revenue", unless all your sales are worth the same amount of money - without exception.

If you use the options (where you get the tracking code) for AdWords conversion tracker, you can pass the total sales amount via your shopping cart variable.

[Marc_P]

Cool. I never noticed this feature before, is it new?

[eWhisper]

It's been around for quite a while.

Google has many features that you really need to uncover to figure out everything you can do with the program.