Third Party Auditing of Site Traffic

Proving your sites stats are what you say they are...

[Mr_N]

As my site keeps on growing some of the really big companies we're beginning to have dialogues with are requesting third party audits of our traffic. What sort of places do these audits?

[claus]

that depends...what country are you in?

[Mr_N]

I'm in Canada, server is in the US.

[figment88]

The two big ones for advertising are

I/PRO
[ipro.com...]

and ABC Interactive
[abcinteractiveaudits.com...]

These two are important if your are working with companies that traditionally do offline advertising. I/PRO is especically good for magazine advertisers since they have a business relationship with BPA International.

If you are looking for BizDev with non-traditional advertiser they would also probably be happy with a non-offical audit from external web stats companies like webtrendslive or hitbox.

[claus]

So, it will be US auditing, i suppose. There's ABC Interactive and BPA International (I/PRO), and probably more, but those are the two names that comes to mind first.

/claus

[Receptional]

abce.org.uk is probably the same group, but I add it because it is probably the most significant in the UK.

By the way - we looked at one of their audited clients, when pitching for their SEO business. We and were amazed at what they were apparently getting in terms of visitors, with apparently no previous SEO.

This was in the .boom. Huge building, posh cars in the car park.

Guess who was a casualty even before the .bust?

People were (and probably still are) making multi-million pound investments based on the bad data in... bad decisions out school of management.