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Reporting solution types: logs, network collectors, clear gif/bugs

what approach is best for a publisher

         

cfx211

4:05 pm on Aug 25, 2003 (gmt 0)

10+ Year Member



We are trying to replace our current traffic system with something more stable and faster, and it looks like 90% of the new commercial tracking systems are clear gif/bug based solutions where you stick tags on every page and put nomenclature in the tag to label sections.

We are finding that all of the new clear gif/bug based tracking cannot meet our needs. Their primary problem is that they only collect data for what is tagged, and if you miss a tag or do not tag something properly then that data is lost. For instance we often sell sponsors placement on articles in 4 different sections of our site at once and need to run aggregate reporting for those 4 articles as one section. Not being able to arbitrarily define sections is unacceptable to us for this reason and others. Also I found that most clear gif/bug solutions lack scheduled reporting which is also essential to us.

Web logs are an administrative mess and another burden on our busy servers so that approach is also out.

This leads us back to a network collector solution. We are using one now, the collector is fine, but the warehouse is unstable and slow. The solutions we have looked at that use this approach are cost prohibitive because we are just after a simple counting tool. All ecommerce and transaction tracking is done with an in house system.

So the question is: are our company's needs really all that unique or are all these reporting companies missing the boat (or at least a solid niche) by focusing on predefined include tags, real time reporting, and super path analysis?

Some more people out there have to have the need of defining sections any way they want and counting traffic. Is anyone in this boat or can offer any suggestions on products? It has to be a scalable solution because we are a heavy duty site, both in pages and in structure.

cfx211

5:08 pm on Aug 27, 2003 (gmt 0)

10+ Year Member



Anybody have an opinion here?

Claus: you and I might be in the same boat. No one around here runs large scale traffic packages, or if they do they are the quiet types.