Forum Moderators: DixonJones
I have done various management information/statistics work for manufacturing and financial corporations and am used to generating accuracy, timeliness, volume, efficiency and customer satisfaction data. (Balanced scorecards if you're interested...) The web is a new world for me.
I did some management information work for a training company with a reasonable web prescence, and produced data on traffic, sales volume, profit per visitor, conversion rates and so on. Generally the boss actually takes notice and makes changes based on the data (the joy of small companies :>)) I would like some input on what other way web data can be sliced and diced so that I can wow the boss the next time we meet up and he can move the business forward. Any ideas?
Thanks
You're surely starting out right by looking at sales per visitor and conversion rates. Not sure what tool you are using, but you can further refine the above general ideas by looking at sales per visitor and conversion by entry page, by search engine, and so on. This allows you to take a finer cut on overall site conversion and start working on specific pages to boost conversion even higher. Plus, it will give you marketing clues, e.g. if conversion is higher from Google visitors than MSN visitors, look into allocating more of the ad budget to Google. Start with the top 10 entry pages so you get the biggest bang for the buck on the work.
After addressing initial conversion at the entry page, work on what happens after that by doing path analysis by entry page. "All paths" analysis usually provides little actionable info but if you filter by entry page you tend to see specific paths, and can make adjustments to navigation or content when you see "dead end paths".
[edited by: jimnovo at 3:48 pm (utc) on Mar. 13, 2003]
Makes me wonder if maddog is you? You know, the old, "I have a question" and another new user comes along, "Hey, I've got the solution, check out this great url."
Yawn.
In any case, dropping url's is not allowed per the tos, so be sure to remove it.
For example, google uses q=these+are+keywords in the URL
From this you have another layer to your stats in being able to tell which keywords result in the best referrals, biggest profit etc.
You could then expand the budget on placement for those keywords...
Will have a go at digging up these figures. FYI am using Hitslink, Virtual Internet and Worldpay. Will post when the big boss see's the results and let you know the reaction!
MadDog
PS I am the one and only MadDog, haven't been naughty and masquerading as some-one else. Honest guvn'r!
