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Alexa Related Links

How do Alexa Related Links work?

         

Pyewacket

10:26 pm on Mar 15, 2003 (gmt 0)

10+ Year Member



Hi all - this is my first post so I'll try not to sound like a dork. My fairly new site is listed in Alexa but it does not have any related links. It does give me the option to "Suggest Related Links". My dilemna is how to choose the related links to submit. Are they reciprocal? If so, I'll choose some big boys. If they are not, then I need to choose wisely so as to not drive customers to my direct competitors. What else should I consider? Thanks!

heini

9:45 am on Mar 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Pyewacket, welcome to the board!

Suggesting related links works by editorial review. You can suggest whatever you like, but it needs to be approved.
I did that two weeks ago for a site - no results whatsoever yet.
I seriously doubt Alexa is going to keep this practise when it starts to become big on a worldwide scale. They'd need multilingual staff in the range of ODP to do that.

mbauser2

4:04 pm on Mar 20, 2003 (gmt 0)

10+ Year Member



Normally, the "related links" shown by Alexa are sites with similar topics, and are derived mostly from analyzing the web activity of Alexa toolbar users -- if two sites are visited by a lot of the same people, Alexa assumes the two sites appeal to a similar audience. It's basically an "if you like this site, you might like that site" approach. In most cases "Related Links" of commercial sites are competitors, because Alexa is finding patterns created by "comparison shoppers" who look at several sites before making a decision.

(As you might guess, link-patterns affect use-patterns, so sites that link to each other often end up "related", as do sites listed near each in web directories. Link analysis is probably also used by Alexa to help weed out spurious correlations.)

Links created by Alexa are usually reciprocal, but I assume links suggested by website owners would not automatically be reciprocal, just because that's too obvious a trick. Either way, Alexa limits the number of related links shown to 20 per site, so trying to attach yourself to the Related Links of a high-traffic site probably wouldn't work, because other high-traffic sites would "push" you out of the list.

If I was suggesting Related Links to Alexa's editorial staff (and honestly, I don't, because it doesn't strike me as worth the effort at this point), I would follow their philosophy, and try not to manipulate the system too much. If you don't want to suggest your commercial competition, your only choice is to suggest some non-commercial sites on the same topic. Try to pick sites who have simliar traffic rankings, but don't have a lot of Related Links already; that might increase the chance your site will someday be listed in their Related Links.

In other words, list the same kinds of sites you could/would/should be trying to exchange links with anyway.

Receptional Andy

4:05 pm on Mar 20, 2003 (gmt 0)



>How do Alexa Related Links work?

hehe - not very well...

Brett_Tabke

4:15 pm on Mar 20, 2003 (gmt 0)

Pyewacket

4:33 pm on Mar 20, 2003 (gmt 0)

10+ Year Member



What I ended up doing was "borrowing" my nearest competitors links. Not all of them, but most of them. Now I will do what Brett suggested as far as visiting the links daily. Thanks for the input everybody!