There's been much speculative commentary around the recent public demonstration of OpenAI's ChatGPT AI tool.
I've been testing the tool since it was released and I can assure you, it's impressive. Sure, it has it's limitations, but it's caused such a stir, and it can only get better, imho.
A great deal of the commentary is from a perspective of scepticism, and of it's limitations, including downright misunderstanding. There's also commentary about it being a "Google killer."
In its existing form, it's not a search engine, however, potentially, it is going to shake up the search sector. For example, why search google for an answer, when you can get an answer from the AI tool?
Why go to a training business when you can learn online from an AI?
As I said, it has a way to go, but you can be sure it's a game changer for so many sectors. A while back I said it was disruptive technology, and the more i've used it, and seen the potential, the more I think I was correct.
As far as search is concerned, Bing has already said it's going to be integrating OpenAI's facility into Bing. Google appears to have been caught napping, and although it has its own AI development, it missed the speed of the development and is now playing catch-up. Only today, I heard that Baidu could launch a ChatGPT-like facility in March. Note, Microsoft is a shareholder in OpenAI, and recently upped its investment in the organization.
The big challenge for Google is to monetize this, especially when you consider it has more to lose.
Oh, and what about our sites? Are we going to find yet another facility taking up the real estate on the existing SERPs? Ten blue links went away a long time back, so we should be well aware about the possibilities and opportunities.
Now's the time to be spending time learning about ChatGPT, DALL-E, amongst the many others. Some might like to drop along to hear Brett Tabke who is keynoting at Pubcon Austin 2023 with the topic title of "
ChatGPT – Red Alert – This is Not a Drill! [webmasterworld.com]"
[edited by: engine at 9:43 pm (utc) on Jan 30, 2023]