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14 reasons you really shouldn't ignore DuckDuckGo
For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago.
So why should you care?
Because an increasing chunk of your target audience may well be heading to DDG in the coming years.
Donít believe me? Rand Fishkin of Moz fame said it will be "the fastest growing search engine of 2016."
If youíre still not convinced, here are some enlightening stats about DDG that might make you pay attention.