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Country specific search engines and directories

         

Marcia

8:01 pm on Nov 9, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A thread in the Inktomi forum got me thinking about diversifying efforts for promotion beyond the major search engines and directories.

Sometimes what a site is offering is not location-specific, and could equally appeal to people in different places. For example, in that particular case it's a site offering tourist accommodations. There can be location-specific search engines and free directories to submit to in places like Australia or Canada, for example. In some cases a local search engine might be used as the search tool for an ISP and be widely used on a local level, though not be well known outside the country. It's probably worth the effort to search some of those out.

Macguru

10:37 pm on Nov 9, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Marcia,

You will not believe how beneficial this can be! Local directories, vortals and trade directories are a gold mine. On one of my B2B sites 55% of traffic comes from thoses alone, not to mention the PR boost.

I maintain a little database of these and it is indeed an optional service to offer clients.

Robert Charlton

9:46 pm on Nov 10, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>>Local directories, vortals and trade directories are a gold mine.<<

I've always thought that subject and business-specific search engines would be a large part of the future of search, particularly in B2B. From time to time, I've searched them out for publicizing client sites, but I've not been particularly successful in developing a good way of locating them. Any thoughts?

Macguru

9:52 pm on Nov 10, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Big directories such as Y! and ODP cuts you a lot of SPAM and SCAM. Query them, you will save a lot of time.

Woz

12:37 am on Nov 11, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On most categories Yahoo has a "Directories" sub category which can be very usefull.

Also, a good way to find topical directories is using the "keyword add url" search explained here [webmasterworld.com]. It works very well in Google and if you use a multiengine search aggregator, such as Copernic or the likes, you can pick up additional results. If you are working within a specific non-English country, you could use the country specific sources in Copernic to find more country focused directories.

Onya
Woz