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In addition they removed the 180 vertical search sites and folded them into Findarticles.
CEO Hills quit in august and the new CEO (interim) is the Board President Ted West.
Any doubts LookSmart is being shopped? For more proof check the sEC filings and figure out why they gave shares to a Sand Hill Road VC law firm earlier this summer.
Guess from here (pure speculation)is General Atlantic (owners of Net sol) will be the suitor.
joined:July 5, 2007
joined:Apr 13, 2002
Long reviled by SEM professionals for a perception of poor value, they never seemed to cultivate a dialogue with the SEM constituents (us) that paid their bills, and ended up perpetuating their negative image as the complaints piled up over the years.
They overlooked potential ranking and traffic monsters like ZEAL and failed to optimize and profit from it, taking the short term choice and shutting it down (destroying a healthy volunteer community in the process).
Looksmart seems to move from one bad decision to another. If ASK is the model of competent and successful corporate leadership, Looksmart appears to be it's complete opposite.
Sometimes a site/service doesn't need a SEO team, management team, advertising team, sales team, financial advisers, technical team, design team or even a listing on wall street to be successfull, I think LookSmart became one of those over time. A few others are in the same position, united online comes to mind.
John Doe from nowheresville can come up with a competitive website that has none of those these days making him impossible to beat from a cost perspective.
Created on..............: 1999-Aug-05.
Expires on..............: 2008-Aug-04.
You would think they could have done a better job of transitioning visitors to Looksmart, just looks kind of sad they way they did it, basically an abandoned web site. Iíve been to funerals that were more upbeat; find something to toast to.
joined:June 15, 2001
I guess it all comes down to good old marketing. The more companies you run, the more you have to market. Consolodation seams to be the key here.
Looksmart is fighting a loosing battle since last 4 years and they should have been smart enough to know that. I believe that they sell their domain before that too becomes worthless.
joined:Sept 20, 2000
Feel sorry for the folks that worked there and all the times I had to say no, we're not interested in junk traffic to the reps. You burned us multiple times and we son't be putting our reputation ont he line by using LookSmart again. Isn't the Ask.com ad platform operated by LookSmart? Maybe IAC will buy them and do something with what is left?
But as you can see Looksmarts verticles are not dead, they are still idoling in the backround and feeding results to a group of websites currently being built (see below these a just 3 of looksmarts verticals)
Now ask yourself this,............why are these verticals still running if they have been shut down along with wisenut.com?
The answer IMHO is that they are building another vertical based search engine with the assistant of a larger player.
These sites are currently under construction and as yet have no web results (my guess is wisenut.com will supply the feed) also note at the very bottom the words "Looksolutions" but the site is owned by "vortal interatcive" whom is owned by "network solutions"
You can see they all have a feed from Looksmarts verticals, but currently results are being blocked. I suggest that Wisenut.com will supply web results for these vertical engines.
Take a look at the advertisers on the how 2 search websites, they are big.
So is wisenut dead, or just being used in a new role, I guess we'll see soon enough ;-)
[edited by: engine at 8:45 am (utc) on Oct. 8, 2007]
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I suggest Gen Atlantic Partners will facilitate a move of the LookSmart people to wherever the Network Solutions headquarters are.
It's terribly obvious the end of the company as it is currently know is at hand.
Only an educated guess of course.