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At around 8 AM PST this morning, Moscow-based search engine Quintura will relaunch its visual search engine with a new user interface (if it looks like the screen shot below, it’s launched).
The company, which is backed by Mangrove Capital Partners (Skype, AllPeers, Piczo, Nimbuzz) and OpenView Venture Partners, has developed technology that clusters related search terms to the initial query and presents those terms as a tag cloud. Users can refine their searches by clicking on any word in the cloud - words that are closer and bigger than other words are more correlated to the initial query than other terms. Mousing over any word in the cloud shows related terms to that as well.
If they swapped these positions, users might not pay as much attention to the "cloud". Needless to say, this would be risky, since the "cloud" is their unique selling point. Shift things around and users might not notice the cloud of keyword suggestions as much, or play with it as much.
Personally, I didn't find the approach very appealing, but I suppose it might depend on the specific search -- how useful the the "cloud" of other keywords proves to be in a particular instance.