I am curious if anyone could tell me the best place to put a form on a web page. I would think it should be below the value prop, but often wonder if having it on the sidebar above the fold would be a better idea.
Currently we have a link to a form on the page, but I am about to play around with the form on the actual page itself.
Also would anyone happen to have a best practices guide of lead gen (via form submission) for b2b and b2c they would be willing to share?
Thanks in advance.